SPI Swedish Pharma Insights provides pharmaceutical sales data and consultancy services with a focus on business optimization. We are specialists in using and understanding data to secure a solid foundation for better business decisions, whatever the challenge.

News from SPI

SPI Press release – Stockholm, 30 November 2023

Swedish Pharma Insights Announces Change in Management

Fredrik Cassinger has been appointed Country Lead & Director of Operations in, Swedish Pharma Insights (SPI), provider of pharmaceutical sales data and consultancy services.

Fredrik Cassinger is taking over from Christian Arnt Jønbech, VD, who has been managing SPI for the last 8 years. The change will come into effect 1 December 2023. Christian Arnt Jønbech will stay onboard SPI until the transitions has been completed successfully.

“On behalf of SPI’s board, we want to thank Christian Arnt Jønbech for his dedication and results during the last 8 years. SPI is in good condition, ready for growth and further business development. Fredrik Cassinger has been with SPI for 7 years with a very strong track record and astute understanding of market opportunities. The board is confident that Fredrik is the right candidate to develop SPI even further. At the same time, we are strengthening the local management in Sweden with Victor Viklund who will be responsible for driving consulting sales as Nordic Engagement Lead. Viktor has a solid background from the life science sector“, says Søren-Ulrik Rolsted Fangholm, Chairman of the Board, SPI, and Managing Director, Signum.

The transition signifies an exciting chapter for SPI, demonstrating a commitment to sustained growth, innovation, and enhanced service delivery to our clients and partners.

Swedish Pharma Insights is owned by Pharmaca Health Intelligence (Finland), FARMASTAT Norsk legemiddelstatistikk AS (Norway) and Signum Life Science (Denmark). Based in Stockholm, SPI provides pharmaceutical sales data and consultancy services life science companies with a focus on commercial business optimization. With clear market data, essential insights and a trust-based counselling partnership, we give our customers the inside track to the Swedish market.

For media inquiries or further information, please contact Søren-Ulrik Fangholm, Chairman of the Board, SPI, at suf@signumlifescience.com

Who we are?

SPI Swedish Pharma Insights provides pharmaceutical sales data and consultancy services with a focus on commercial business optimization.

Our mission is to help pharmaceutical companies in Sweden realize their potential, ultimately for the benefit of patients and society.

This mission is founded in data – data being the core of our DNA, and basically, we work to use data to gain new insight into everything we do.

With SPI Swedish Pharma Insights, you work with an inherently Swedish market intelligence partner. We offer clear market data from our own platform, essential insights, and trust-based counseling partnership. This allows you to take the inside track on the Swedish market.


SPI Swedish Pharma Insights AB, founded by the Pharma Industry Organizations in the Nordics countries, works to secure a high-quality infrastructure for analysis and market insights via consolidated data and consultancy services.

We also partner with data providers of national pharmaceutic sales data in the other Nordic countries: DLIMI, Denmark, Farmastat Norway and Pharmaceutical Information Centre, Finland. Through the Nordic Pharma Insights platform you get market insights into the unique characteristics of the Nordic countries – insights that can put you in lead when optimizing your market position.  

Through these strong partnerships we draw on 40+ years of experience of providing sales data and databased insights to Nordic pharma companies and we are backed by a truly strong and dedicated team of consultants, specialist, analysts and data scientist.


At SPI, we recognize that Sweden and the Nordics present market conditions unlike anywhere else. To succeed here, your organization will need the inside track: essential insights, clear market data and consultancy services you can trust from an inherently Swedish market intelligence partner.

Good to know

Access to the whole Nordic region via collaborative data exchange

Our team of market researchers dig deep to help you uncover the market dynamics behind the sales numbers

With strong Real World Data competences we can help you document the impact of your medical treatment

Experienced Market Access partner – from approval to implementation – to ensure your product reaches the patients

Extensive datasets with daily updates for 60,000 product lines

Renowned for being one of the most reliable pharma product statistics in the world with 20+ data sources

Strong network with regulators and wholesalers

Close industry collaboration across the Nordics

Get in touch

Wondering how Swedish Pharma Insights can help your organization with its strategy? Our Stockholm-based team is waiting to hear from you.

    Or simply call us at

    +46 8 12 16 26 00