DEEPER PATIENT DATA

To know your end-users is to know your business. Zero in on patients who use your product, where they come from, and when they switch with Swedish Pharma Insights’ all-in-one Patient Focus dashboard

FOCUS ON PATIENTS

Take the inside track to better patient knowledge in Sweden with data-based insights. Know the number of patients using your product, estimate your patient potential, and analyze where your sales are being won and lost. Whether planning a big campaign, following up on a launch, or monitoring your ongoing sales strategy, Patient Focus is your one-stop dashboard.

SHARPEN SALES

Create a more focused sales strategy targeting specific segments with the right information at your fingertips. Get the details on a granular level to truly know your patients’ behaviors and adapt your strategy to meet them. Analyze patient switches and prescriber patterns attached to your product so you can aim for equal healthcare across regions.

HOW IT WORKS


TAKE A DEEP DIVE

The Patient Focus dashboard is based on patient data and, combined with sales data for a specific therapeutic area, gives an overview of your brand position. Updated quarterly, Patient Focus lets you follow KPIs such as number of patients using your product in Sweden, as well as estimate your patient potential.

Fredrik Cassinger, employee at Swedish Pharma Insights, Country Lead & Director of Operations

Do you know your patients? A deeper insight can translate into greater impact for your sales organization. Discover how SPI can elevate your business –  give us a call!

Fredrik Cassinger
Country Lead & Director of Operations, Swedish Pharma Insights

Get in touch


Interested to hear how detailed patient data can add value to your Swedish campaigns today?

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    +46 8 12 16 26 00

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